Additive Reality: Printhead Selection or ‘Shop ‘Til You Drop’

The age of internet shopping released us from the hassle of moving ourselves from shop to shop to obtain the best deal on the most suitable product, which has resulted in an improvement to our quality of life. Still, such alleviation comes at a cost: dealing with almost perfect qualitative comparisons. Such comparison can be objective and final, thus it should be easy to get it right the first time. Still, we are left to judge what is good enough and what is better than good enough.

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